Kaufland Marketplace Now in Nine Countries: How to Sell Across Europe from One German Warehouse
With Spain and the Netherlands, Kaufland’s marketplace now covers nine European countries. For sellers this opens new markets – and raises the question of how to deliver quickly and handle returns everywhere without opening a warehouse in each country.
Key takeaways
- Kaufland marketplace countries: Germany, Austria, Czechia, Slovakia, Poland, France, Italy, Spain and the Netherlands.
- One subscription covers all Kaufland marketplaces.
- Each country needs its own EPR registration (packaging, and where relevant batteries or electronics).
- Grexon works with Kaufland on fulfillment and e-distribution – with or without your own seller account.
Where is Kaufland’s marketplace available?
After Germany, Austria, Czechia, Slovakia, Poland, France and Italy, Kaufland opened seller registration for Spain and the Netherlands in June 2026. This makes it one of the few marketplaces that combines a strong German home market with access to Central, Western and Southern Europe.
What sellers need for Kaufland
- Subscription: one seller plan covers all Kaufland marketplaces; commission depends on category and country.
- EPR registration: required separately in each target country – listings can be blocked without it.
- Local language: product data and customer service in the language of each market.
- Reliable delivery: realistic handling and delivery times protect your seller performance.
VAT: shipping from Germany vs. storing locally
If you ship to consumers in other EU countries from a warehouse in Germany, VAT is usually handled via the One-Stop-Shop (OSS). Once you store goods in another country, a local VAT registration is generally required there. A central warehouse can therefore keep the administrative effort lower – check your individual situation with your tax advisor.
Why a central German warehouse works for Kaufland
| Market | Typical role |
|---|---|
| Germany | Largest Kaufland market, fast domestic delivery |
| Austria, Czechia, Poland, Slovakia | Neighbouring markets, short transit times |
| France, Netherlands | Western Europe, reachable by road networks |
| Italy, Spain | Southern Europe, longer transit – plan lead times |
Grexon × Kaufland: fulfillment and e-distribution
Grexon works with Kaufland under agreements covering both fulfillment and e-distribution. This gives sellers two ways to enter Kaufland’s markets:
- Fulfillment for your own Kaufland shop: you sell under your own seller account. Through our Kaufland integration, stock, orders and fulfillment are connected to our logistics center in Germany – we store, pick, pack, ship and handle returns. Fulfillment →
- E-Distributor model: Grexon lists and sells your products on Kaufland and other European marketplaces, handles invoicing, logistics and returns, and pays you in euros. You do not need your own company or seller account in Europe. E-Commerce Distributor →
Sellers from Türkiye, France, Italy, Spain and other countries regularly come to us to reach Kaufland customers across Europe from one warehouse in Germany.
Frequently asked questions
In which countries is Kaufland’s marketplace available?
Germany, Austria, Czechia, Slovakia, Poland, France, Italy, Spain and the Netherlands.
Do I need a separate EPR registration for each Kaufland country?
Yes. Packaging – and where relevant batteries or electronics – must be registered in each target country.
Can I serve all Kaufland markets from one warehouse in Germany?
Yes. Many sellers use a central warehouse in Germany and ship to other countries. Delivery times to more distant markets should be planned realistically.
Need fulfillment or storage in Germany?
Tell us about your products and volumes – our team will prepare a tailored offer.
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