Get Started
Store
🇪🇺 EU Compliance & Product Safety: Not Documents, But Market Access

What Is an EU Authorized Representative?
Who Is Required to Have One?

Selling in the European Union is not only about having a good product. First, your product must be legally compliant. For non-EU manufacturers, an EU Authorized Representative is no longer optional in 2026 – it is a legal necessity.

Set up your Authorized Representative with Grexon See our listing & content standards
The official contact point inside the EU for your products.

1️⃣ What Is an EU Authorized Representative?

Your Official Legal Contact in the EU

An EU Authorized Representative acts on behalf of non-EU manufacturers and becomes the official point of contact for EU authorities regarding product safety, compliance, and documentation.

  • Handles official communication with authorities
  • Provides technical documentation when requested
  • Supports corrective actions in case of non-compliance
Key message: Your Representative is your legal survival mechanism in Europe.
Non-EU manufacturing + EU sales = legal obligation.

2️⃣ Who Is Required?

When Is an Authorized Representative Mandatory?

  • Manufacturer located outside the EU
  • Products sold in EU countries
  • Products listed on marketplaces (Amazon, eBay, Kaufland, Etsy)
  • Products subject to safety and compliance regulations
Reality: Online sales do not remove legal responsibility.
48-hour document requests define your market access.

3️⃣ Core Responsibilities

Where Theory Meets Real Inspections

  • Maintain and provide technical documentation
  • Communicate with EU authorities
  • Verify labeling and mandatory information
  • Support corrective and preventive actions
Truth: A passive representative puts your business at risk.
Compliance gaps trigger instant delisting.

4️⃣ What Happens Without One?

2026 Reality: Fixing Later Is No Longer an Option

  • Product delisting on marketplaces
  • Sales suspension
  • Customs delays and penalties
  • Reputational damage
Message: Non-compliance removes you from the market, not just from rankings.
Choose systems, not shortcuts.

5️⃣ How to Choose the Right Representative

Look for Infrastructure, Not an Address

  • Transparent documentation process
  • Clear response timelines (SLA)
  • Proactive compliance control
  • Marketplace experience
Reality: Cheap representation usually leads to expensive crises.
Compliance integrated with operations.

6️⃣ What Does Grexon Provide?

Representation Plus Operational Security

  • EU-based official representation
  • Technical file organization
  • Labeling and documentation audits
  • Marketplace-oriented compliance support
Strong line: Grexon builds infrastructure, not paperwork.
Prepared systems survive growth.

7️⃣ Quick Compliance Checklist

Before You Go Live

  • Is the manufacturer outside the EU?
  • Is the Authorized Representative appointed?
  • Is labeling complete and correct?
  • Are technical files ready for inspection?
Reality: If preparation is missing, growth turns into crisis.

🔗 Conclusion

An EU Authorized Representative is not a formality. It is the legal infrastructure that protects your brand, products, and marketplace continuity in Europe.

Clear: No representative, no scalability.

Build your EU compliance correctly from day one

If you want to manage your Authorized Representative, documentation, and marketplace compliance from one professional source, Grexon is your partner.